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First in the world

Posted by: Phat Mama, 19-Apr-2009

Davidoff’s first standalone boutique in the world was officially launched on Tuesday this week after being in operation since early last month.

Starhill Gallery was chosen as the boutique's location due to its fame as the favoured spot for luxury goods. Malaysia’s position as a central destination also made it the ideal choice for Davidoff’s grand venture.

The event was fairly brief with the formal welcome speeches quickly supported by an equally short showcase of Davidoff’s Very Zino collection of leather goods, timepieces and writing instruments.

Malaysia is the first country outside of Switzerland to see this collection as it has never before been showcased to the world. The collection was showcased at the BaselWorld 2009-The Watch And Jewlery Show from March 26 to April 4 this year.

The small and intimate crowd who attended the event later had the pleasure of a short tour of the exclusive boutique.