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Timeless moments

Posted by: Phat Mama, 15-Nov-2008

The persistent question I kept hearing people asked me at the recent launch of Breitling’s new Chrono-Matic 49 was: How many of the guests who attended the event are buyers? In truth, I really didn’t care because my friends and I were busy soaking in the ambiance. We were just chilling and not really thinking about work.



Breitling Chrono-Matic 49 Launch Party held at Hilton Kuala Lumpur’s Zeta Bar was an extravagant affair with endless servings of good food, champagne, juices and soft drinks. I heard the selection of hors devours alone forked up a bill of more than RM9K. And unlike most event launches the servings, both food and drinks, ended at about 11pm. So you can imagine how many people left the event that night fully stuffed and a little tipsy. It was one event that also saw the presence of so many celebrities.

When the General Manager of C. Melchers GMBH and Co, Asia Pacific came onstage to briefly welcome everyone and said in his brief “speech” that this was the first time that Breitling had made a 49mm-diameter Chrono-Matic, the uninitiated among us gawked, not understanding what the fuss was about.



Well, Breitling is a Swiss luxury brand of watches, which created the first self-winding chronograph movement. It has a range of chronographs called Chrono-Matic, which are extremely large-sized watches that boast a very distinguished appearance.

The Chrono-Matic 49, inspired by some of the characters found in the original design, is available in the steel version as well as in a red gold limited edition of 500 pieces. The limited edition pieces are available with various dial colours and motifs set against black or bronze backgrounds. These are not the only interesting features of the Chrono-Matic 49. There are lots more, one of which is the different choices of straps and bracelets that go with it.



The launch gambit was pretty classy, complete with a mock mustang plane as props. Models dressed as pilots showcased the range of Chrono-Matic watches while several scantily clad dancers dubbed “exotic pin-up girls” wriggled their way to the dance floor for some performance or other. One of them did a bar-top "jiggy", which was rather annoying as guests sitting there had to repeatedly remove their food and drinks to make way for the dancer.

Good thing they were not modeling the watches. Otherwise, no one will remember the classic timepieces.

Comments
  • i use to wear watch. this day, i check time on my mobile phone. i was lost without a watch with time, day + date. now i still need to check, but with mobile.
    lucky i still use diary, i flip at those organiser and put them back.
    i think i am still ok, u think ?

  • Hi Ong...I think you are ok, watch or no watch. Many of us are like you, we now depend on our handphones instead to keep tab of the time. But a good watch goes a long way...