Friday, October 24, 2008
Guess who's back
Posted by: Phat Mama, 24-Oct-2008DID YOU KNOW that…
GUESS started as a jeans company in 1981.
Paul Marciano established the denim roots of GUESS Inc.
"Denim is the DNA of the GUESS by Marciano brand. It is our world” - Paul Marciano.
Paul Marciano is the Chief Executive Officer and Co-Chairman of the Board.
GUESS was founded by the Moroccan brothers Paul, Armand, Maurice and Georges.
GUESS recently launched its new collection of denim wear at its Pavilion outlet in Kuala Lumpur.
The evening showcased GUESS by Marciano’s Fall/Winter 2008 collection, which highlights its denim wear campaign.
Emcee Elaine Daly’s speech was to the point and did not make anyone yawn.
The evening started smoothly with guests briefed on the history of GUESS as well as introducing celebrities Amber Chia, Jojo Struys, Hansen Lee and Hitz FM radio deejay, Rudy.
Over the years GUESS had gathered a huge following for its trend-setting clothing and it became the “global lifestyle brand”.
“Global lifestyle brand” – a brand that has complete sets of matching apparels and accessories like handbags, footwear, eyewear, jewelry, watches, belts and small leather goods.
GUESS first stormed the fashion world with its Marilyn jeans - a slim fit, stone-washed, 3-zip jean, which sold out just hours after its first delivery to Bloomingdales.
The fashion showcased highlighted denim jacket with matching denim skirt, cigarette jeans, low-waist shorts, men’s sport shirt, men’s vintage inspired T-shirts, jeans and more jeans.
The new season line up is to remind the world that GUESS is first and foremost a denim brand.
GUESS has returned to its roots.