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Knowing your fragrance

Posted by: Phat Mama, 18-Oct-2008

It’s been a hectic week for me – meeting deadlines, attending events and clearing out the bills before I fly back to Singapore at month’s end. And so the slight ‘neglect’ on my posts.

A few things have been happening around town especially now that the fasting month and the Hari Raya celebration are over. But don’t forget, Deepavali is
just around the corner so it’s time for another excuse to go shopping for everyone, not just those celebrating the season.

On Wednesday, specialty cosmetics retailer Sa Sa held a media party for its Fragrance Fair & Awards for the Year 2008 at Empress Café, The Curve in Mutiara Damansara, Kuala Lumpur. The event was at 3pm and so you can imagine the sweltering heat that greeted guests at the café, it being an outdoor function. But with the way the weather’s been behaving lately I shouldn’t be complaining about the heat, should I?

Amber Chia with Anna Sui's Flight of Fancy and Code Donna from Giorgo Armani.

Sa Sa as most ardent shopper would know stocks a wide range of beauty products for skin care, make up and designer fragrances by Marc Jacobs and Vera Wang to name a few. There are more than 110 Sa Sa stores in Asia alone. It is also one of the top five retail groups in Hong Kong.

One of the key reasons for the award is to help the Malaysian public to identify the fragrance that best speaks of one’s self so we can create our very own individual style through our tastes and preference.

Besides the road tour and the various activities lined up in conjunction with the award, shoppers are also encouraged to vote for their favorite fragrances from the 20 shortlisted by Sa Sa. You can see the full list at There are various ways to vote so check out the main story in Style Sheet of

Some of the fragrances up for nomination.

The 20 selected fragrances were showcased on the day and my friends and I tested a few. Since I love floral notes Anna Sui’s Flight of Fancy win hands down for me. And since I collect glass bottles including miniature perfume bottles, again Flight of Fancy from Anna Sui is in my list of favorites as well as Gucci by Gucci from Gucci and Daisy from Marc Jacobs caught my attention with their beautiful packaging.

Gucci by Gucci from Gucci (L) and Daisy from Marc Jacobs.

Sa Sa’s campaign Ambassador for the Fragrance Fair & Awards 2008 Dynas Mokhtar was present as well as celebrity model Amber Chia who gave the event a breath of fresh air with her eye-catching dress.